It is the right time for firms like Tata , reliance etc. not to charge any initial charges for internet pen drives for laptops. Tata is charging Rs.2500/- and reliance is also charging the same amount. This initial amount is not liked by the customers and hence the sales is not that much expected.
In order to increase their sphere of sales and catch up new customers especially homes , the above companies should come with the sales idea just like cable operators like airtel, sun, tata etc. are doing. They should not charge any amount for installation of internet stick and usage of it. If they forego this amount of Rs.2500 or so which is initial amount, they can get continuous revenue of Rs.500 or more depending upon the user's requirement of speed and download. This will tempt laptop users to purchase this on large numbers. This will increase the usage of company capacity to large extent thus increasing the reveneus. The companies can say that customers can pay the amount of scheme , say, Rs.750/- initially or at the most they can add Rs.25 every month as rent for usage of internet pen drive like Tata photon etc.
Will companies listen??
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